North Africa delivery app Yassir has announced a $30 million Series A round that raises its total amount to $43.25 million. The funding round was led by WndrCo, Kismet Capital, DN Capital, Spike ventures, and Quiet Capital alongside participation from investors such as FJ Labs, Endeavor Catalyst, Venture Souq, Moving Capital, Nellore Capital, and leading angel investors. The funding will go towards expanding its engineering team while consolidating its growth in existing markets through current and new products.
Yassir that means easy in “Arabic” is an on-demand marketing startup operating across the Maghreb (Morocco, Algeria, and Tunisia) – a market of 3 million-plus users. The company provides last-mile delivery services across 25 cities such as Canada, Tunisia, France, Algeria, and Morocco. Plans are underway to expand its services across Côte d’Ivoire and Senegal.
Yassir was founded in 2017 by two Algerians Noureddine Tayebi and El Mahdi Yettou. The YC-backed startup runs a model similar to Grab from SouthEast Asia, Careem Uber’s MENA affiliate, and Egypt ride-hailing and delivery fintech MINT-Halan. Thus far Yassir has over 40,000 partners that include drivers, delivery riders, merchants, FMCGs, and wholesalers whose main aim is to offer payment services across the marketplace.
More on Yassir and the raise on Forbes Middle East