Tech in Africa
Pick n Pay has established itself as South Africa’s leading food magazine. As part of its innovative approach as the lockdown subsides, the magazine has launched a Fresh Living website. The team views the new strategy as a way to grow their customers through an online platform while taking advantage of the overwhelming success they have experienced thus far. As a result, Fresh Living magazine can now inspire more readers with seasonal content. 50,000 copies of the magazines’ Winter edition are to hit the shelves.
On the website, readers access tips, recipes, and daily articles. Over 27 million impressions have been created within the first month as many find the platform as a great way to nurture their cooking skills. The website will be regularly updated with food news, fun videos, and recipes. You can also shop for ingredients at the online store while seated at home.
The website was their “lockdown” edition after being unable to create or distribute their magazines during the level lockdown. You can grab yourself a copy at only R25.
