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SA Tech Provider Skynamo Secures $30 Mn Funding Led by US Software Investor


TechInAfrica — A South African field sales app and management platform provider, Skynamo, has raised $30 million investment led by a leading US software investor, Five Elms Capital.

The startup plans to use the investment to accelerate the adoption of its field sales mobile app and cloud-based management platform, while scaling up operations to improve service to its rapidly growing customer base in the US, UK, and Southern Africa.

Skynamo serves its customers from their Stellenbosch, Johannesburg, Durban, and London offices and has chosen Atlanta as its US headquarters.

The company increases sales rep productivity and effectiveness by digitizing paper-based processes, automating administrative tasks and enabling easy access to customer and product information in the field. Its GPS technology provides managers with a real-time view of sales activity and sales rep effectiveness in the field, so they can coach their reps remotely.

The provider integrates with ERP and accounting software, such as Sage, Acumatica, SAP, Xero, and Quickbooks, to provide field sales reps with the latest product and customer information and order history while on the road or onsite at a customer.

Skynamo’s integration capability streamlines the ordering process and improves order accuracy, order fulfillment and time to invoice for field sales teams on the road.

Fred Coulson, Managing Partner of Five Elms said, “We’ve backed Skynamo because we are convinced it has the perfect combination of strong value proposition and a relentless culture of delighting both customers and employees to become the leader in field sales technology.”

Skynamo is a mobile-first application designed to provide a better end-user experience for mobile users, unlike other CRM and sales automation applications. The mobile-first design ensures data entry is easier. It improves the volume and quality of data collected in the field. The offline capability enables users to continue working on their mobile devices even without internet access.

“Field sales reps have been left out in the cold by the technology industry for far too long,” Sam Clarke, CEO of Skynamo stated.

“By putting all time-saving functionality and accurate information in the palm of their hands via our mobile app, Skynamo transforms sales teams from order-takers to value-adding consultants to their customers.

Stephanie Brown, Partner at Five Elms, added, “The field sales industry is in a state of disruption; both businesses and field sales professionals need to adopt new technologies to survive the digital shift. Skynamo is the best platform to help field sales teams become more knowledgeable by providing quick and accurate answers while onsite with customers.”



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