TechInAfrica – The recent statistics from NapoleonCat reveals that there were around 579,300 Facebook users and 193,500 Instagram users as of March 2019 in Namibia. The highest number of those social media active users came from youth generation aged around 18 – 34. With these numbers, there are many reasons for you to increase your business visibility on these social media platforms.
The first thing to do to take over social media is by having a social media influencer to boost your brand visibility. A social media influencer can provide informative content or other efforts like sharing their experience regarding your products or service. By doing this, you can take benefit from the influence’s followers and approach regarding your brand or business.
In order to make the effort successful, there are certain aspects you need to consider. First of all, decide who will take over your organization’s social media accounts, either it’s a famous person or an employee with many followers on social media. Your decision will depend on what you want to achieve on the social media takeover. Another consideration you should take is whether you will let the influencer to take over all of your organization’s social media accounts or just one of them. This will make sure that the content they provide will go to the audience that follows the account.
Another important thing you should do is to set up a framework that determines the objective behind this social media takeover. You should also decide for how long this social media takeover will last, how many posts the influencer will create, as well as what should and shouldn’t be done on your brand. By doing these, you want to make sure that everything is set and avoid unnecessary mistakes.
However, you should consider not to limit the influencer’s voice and personality too much. Let them follow the procedure while taking over your organization’s social media. If everything is all set, the next thing to do is providing the influence with access to your social media accounts so that they start posting contents.
Last but not least, announce the social media takeover to your followers so that they will look forward to it. This also helps them understand why the contents are unlike the usual posts.
Social media takeover by influencers is something can be done to promote your business or brand. In fact, you cannot deny how impactful social media influencers are, especially those with massive followers.
The original article is written by Mufaro Njabulo Nesongano, NWR Corporate Communications and Online Media Manager. Please read the original article here.