Ajuma Technologies, an American and Ghanian tech startup has announced plans to launch in West Africa in 2021. The company is reinventing how West Africans work by placing small businesses and self-employed workers at the center of their experience.
Ajuma, a mobile app, is a platform combining a service marketplace and a booking platform into one app. Ajuma’s interface is similar to that of Quickbooks and TaskRabbit. During its construction special attention was given to freelancers and small businesses.
Anytime someone needs a service, they can send a post on Ajuma’s marketplace until the job is completed. Once complete local businesses in this category are notified to place bids on the job. As soon a customer receives a bid they can review the provider’s profile before accepting their most preferred quote.
This app allows users to track their expenditures and incomes, receive business reviews, accept payments, create invoices, and spend money using virtual credit cards. Over 80% of West Africans are self-employed and their economies are heavily mobile-reliant.
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