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11 startups to participate in Plug and Play accelerator program in Morocco


Following the success of Plug and Play’s Smart Cities Batch 1 program, the company is launching a second accelerator in the region which follows a similar strategy to other successful Plug and Play programs globally. The goal is to make Morocco the top destination for startups across the region.

In early September, Plug and Play hosted their second regional selection day which took place in a virtual setting. Executives drawn from the Mohammed VI Polytechnic University, OCP Group, and other engaged business units witnessed 16 African startups make their pitches in effect shortlisted by the  Plug and Play Ventures team.

This was followed by a vote to choose a line of startups considered ready for the second acceleration batch. The equity-free program targets innovative and forward-thinking startups looking to shape the future of Africa out of StartGate – The largest startup facility in North Africa situated at UM6P’s campus in Ben Guerir, Morocco.

11 startups that have officially entered the second batch from Uganda, Morocco, and Tunisia where they operate in the focus areas of energy, enterprise tech, brand and retail, industry 4.0, sustainability, fintech, health, and IoT.

They are DeepEcho an AI-driven digital health startup, Uganda fintech Emata, I-Sense an Saas solution, Jobop an on-demand staffing platform, MintHR a Saas all-in-one employee experience platform, Mouhimatech a freelancer matching company, Pega Health a digital health insurtech, Saweblia a home and office repair company, Veenzen a  Work-Life Harmony BtoB solution, mobile payment solution Wafr, and Wattnow, an IoT Energy Management Solution.

The teams will go through a three-month in-person program offering several opportunities for the growth of small businesses. This translates to 4 interactive weekly workshops and direct one-on-one coaching with international experts on several subjects such as growth hacking, digital marketing, accounting, pricing and revenue models, tax law, early-stage investments, go-to-market strategies, storytelling and purposeful narrative.


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