Egypt-based fast-moving consumer goods and leading payments solution company, Fawry FMCG has announced participation in the Food Africa 2021 international exhibition for food and beverages. The event is set to be held on the 12-14 of December 2021 at Egypt’s International Convention and Exhibition Center in New Cairo where the exhibition includes over 400 companies from 28 countries.
Eng. Ashraf Sabry, the CEO of Fawry Group participated in the exhibition said, “our participation in Food Africa 2021 is an opportunity to connect with our current and potential partners, offering our various services to publish digital payment solutions.”
Fawry FMCG CEO Hossam Ezz pointed out the launch of ‘Mandoobi’ application in cooperation with BI Technologies during the exhibition. The new application will mechanize demand operations between merchants and other fast-moving consumer goods companies. The second service that will be launched during this exhibition is digital lending to finance purchases from FMCG companies. Fawry FMCG currently serves over 250,000 merchants and over 100 FMCG partners. The company works to digitize the supply and demand processes while creating a seamless relationship between the retailer and the salesperson.