The Basketball Africa League (BAL) announced a year-round partnership with Nigeria unicorn Flutterwave (a pan African payments startup) that grants the technology company the status of associate partner at BAL. The first BAL finals will run on Sunday, May 30th.
In the press release shared to Tech in Africa, Ifeoluwa Orioke, Flutterwave’s CCO describes himself as a “lifelong basketball fan” while describing the new partnership with BAL as an avenue that “opens the doors” for young Africans through sports.
Amadou Gallo Fall, BAL President described technology as playing an important role in basketball including the ability to make its “content and products more accessible for fans.”
BAL – headquartered in Dakar, Senegal – is a partnership between FIBA (International Basketball Federation), and the NBA. This professional league involves 12 clubs drawn across East Africa. Flutterwave has thus far processed over 140 million transactions valued at US$9 billion. The fintech currently serves over 290,000 businesses across the region, not forgetting an international payment processing ability in 150 currencies.