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Ghana’s HUBTEL says its e-commerce business is booming

Hubtel Logo

Ghana tech company Hubtel says its e-commerce business is seeing more growth even as the coronavirus pandemic continues to hit other sectors.

The company, which has eyed the e-payments and e-commerce market for some time, primarily operated as a bulk SMS provider. Now its business in the e-commerce sector is booming.

Chief executive officer Alex Bram said in a press release that its e-commerce platform has posted record numbers in the days following COVID-19. Signups by merchants have doubled as has the purchases. The platform has also seen an uptick in first-time users, with customer deliveries increasing every other day.

According to Bram, the online retail business is doing very well at the moment given the lockdowns occasioned by the pandemic. The tech company is now looking at ramping up its services to further exploit the boom in e-commerce business. One of the strategies is to ensure the company satisfies customer demand, which is clearly on the up.

Hubtel Ghana employs more staff

Hubtel Ghana says it employed more people to handle food deliveries customers order from merchants signed up on its platform.

Customer can complete their purchases via registering for an account and paying from their Hubtel wallet or bank card.

The firm is keen to incentivize first-time buyers and to create more demand. Anyone who orders food on the platform for the first time stands to win a bonus prize of GHC10.

Alex Bram believes the coronavirus crisis could see some companies grow to become multi-billion ventures. He referenced Alibaba, a Chinese e-commerce giant that has grown into a global company after starting “as an indigenous solution” following the SARS crisis.


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