TechInAfrica – If you are a newbie entrepreneur who utilizes Instagram to promote your business, then you must have encountered some challenges that other entrepreneurs also face. Instagram is a popular platform with a wide range of audience. It’s a big potential to promote your business there with the targeted audience.
However, as you are still a newbie, there must be some challenges you face when promoting your small business there, like:
- Setting Up Realistic Goals
When you decide to utilize Instagram for your business, one should be done is setting up realistic goals. Not everyone does this, but if you do this you will know where to go and what to achieve. It’s better if you make it more specific and when one goal is accomplished, you can make another one.
- Selecting Appropriate Tools
Social media provides analytic tools that you can take benefit from. They help you to monitor your campaign’s performance. Furthermore, you can see which of your contents that attract your audience more, your audience’s locations, their age, and what other contents they are interested in. The analytic tools help you understand more of your audience and make your next strategy more effective.
- Identify Competitors’ Strategy
Newbie entrepreneurs often still don’t know who their competitors are when they using Instagram to promote their business. So, first, get a better understanding who your competitors are, and then identify what strategy they use and the contents they produce. By attempting this, you will be able to build a strong strategy for your business on Instagram.
The next challenge facing new entrepreneurs on Instagram is budgeting. You need to calculate how much you should spend on social media advertising. The nominal will depend on your capability. The thing is that producing good videos, photos, and compelling infographics will require paid tools. Even you also have to spend money to hire a freelancer who has the skills to help you with designing or promoting.
- Optimizing the SEO
Utilizing social media cannot directly affect social media rankings, according to Google. However, it can do it indirectly, thus, you should consider optimizing the SEO within-platform. You can optimize your profiles and contents, making them shareable as much as possible. In addition, make sure you enable sharing features to other channels as well. By doing this, you open a wider chance of your contents and profiles to be noticed by Google and get in a higher ranking.