TechInAfrica – The mobile phone market in the African market performed fairly well in Q1 2021, as data from IDC’s Worldwide Quarterly Mobile Phone Tracker demonstrate a year-on-year (YoY) growth of 14% to a total of 53.3 million units.
Aside from South Africa which was a bit behind due to shortages of supply from the main vendors, countries like Egypt, for example, have main vendors increasing their shipments to the country. Nigeria is benefiting from the increased shipment and pent-up demand.
Leading the Q1 2021 are Techno, Infinix, and Itel (combined unit share of 44.3% shares), while Samsung and Oppo followed behind with 22.9% and 8.3% shares respectively.
“The increased specs and attributes in smartphones are driving prices upwards, as evidenced by the growth of the low-end price band,” says Taher Abdel-Hameed, a senior research analyst at IDC.
“The main vendors, like Transsion, Samsung, Oppo, and Xiaomi, all launched new feature-rich models in this price band. These models were well received by channels and customers alike, feeding the growth of low-end price band.”