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Sawari Ventures invests $3.6M in Egypt grocery delivery platform GoodsMart


GoodsMart, a grocery delivery platform in Egypt has raised $3.6 million led by Sawari Ventures. The funds will be channeled towards market expansion.

GoodsMart was launched in 2014 as a grocery shopping application offering unattended delivery services. Unlike most delivery platforms in the region, GoodsMart offers a different model that enables households to sign up and receive their groceries on a daily basis in a pre-installed box. Clients put in their orders before 9 pm pre-installed and get the orders in the morning when they wake up.

The team will work vigorously in the past year to enhance the premium household shopping experience to ensure it is smart and hassle-free for the entire family. Thus far over 100 suppliers have added profiles to the platform to add multiple additional features such as recurring orders, and the ability to add multiple household users.

GoodsMart will use the investment to accelerate its market expansion and expand its team. The startup now covers West Cairo and plans to expand in several months to East Cairo after closing several deals with suppliers and real estate developers.

Founder and CEO of GoodsMart, Amr Fawzi pointed out their vision to “re-invent grocery shopping.” Hany El Sonbaty the Managing Partner at Sawari Ventures described GoodsMart’s solution as “a seamless innovative solution for consumers.”


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