Sendy and Yamaha Collaborate to Provide Safety Training and Marketing to Riders


TechInAfrica — Sendy, a delivery platform based in Kenya has entered a partnership with Yamaha. The partnership between the two companies aims to train its motorcycle riders on safety by providing professional riding to lower the rate of accidents and deaths related to motorcycles. Not only does it give safety training, but the partnership also aims to provide marketing training to its riders.

Sendy driver via

The Founder and CEO of Sendy platform, Meshack Alloy says that the idea of providing safety training to its riders is because the number of drivers has been increased recently.

“With over 800 motorcycle drivers on our platform, it is our duty to ensure that our driver partners stay safe when driving. The number of motorcycle accidents has evidently been on the rise and partnership with Yamaha will see them get training on motorcycle best practices and make the best out of the safety gadgets these motorcycles come with,” says Alloy.

Kenya’s National Transport and Safety Authority reported that most major accidents occurred in Kenya are caused by untrained riders or drivers. In 2017, there were approximately 147 motorcycle riders died in road accidents where they were mostly caused by riders who did not wear a safety helmet and follow traffic rules.

The General Manager of Yamaha, Augustine Juma comments on the partnership with Sendy, “Yamaha considers rider safety as top priority and training on how to use our motorcycles is key for us.”

“Together with Sendy, we have embarked on an exercise to train their riders on motorcycle safety. Head injuries caused by motorcycles are ranked highest and it is for this reason that we need to ensure motorists use all the gadgets we provide when purchasing our products. We will continue to train riders to reduce the number of motorcycle related accidents and injuries.” Juma says.


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