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Stellantis invests in Africar Group to build the African start-up Auto24, which specializes in secondhand vehicles.

  • Auto24, a new company owned by Africa Group, commences operations in Ivory Coast.
  • Africar Group is the leading digital automotive marketplace in Sub-Saharan Africa and operates in multiple countries.
  • This investment by Stellantis is geared toward bolstering the company’s used vehicle (UV) operations in the robust African UV market.
  • Buying and selling used cars in Africa have never been easier or more secure than with Auto24.

Africar Group and Stellantis announced on September 12, 2022, that they would launch Auto24 activities in Abidjan, Ivory Coast.Auto24 is a company that sells used automobiles directly to consumers. It provides new, cutting-edge solutions to guarantee that all financial dealings are carried out honestly and safely.

Stellantis has acquired a part in Africar Group to build Auto24 and capitalize on the enormous market potential in Africa, where the population is expected to reach 1.7 billion by the year 2030 and where there are now 50 million car parks [1]. Stellantis views this investment as an essential component of its global strategy to build up its portfolio of mobility solutions and show how committed it is to putting the customer first. This is also an example of the Dare Forward 2030, which is being implemented in one of the seven accretive businesses Stellantis is looking to acquire.

Africar Group is the continent’s most successful online automotive marketplace network, and it operates in more than 40 countries across Sub-Saharan Africa. In the last five years, it has made it possible for more than 25 million buyers and sellers of used cars to do business online.

Axel PEYRIERE, Chief Executive Officer and co-founder of Africar Group, said, “After working with automakers, distributors, and other key stakeholders in the industry for more than five years, We have created a world-class, multi-country digital automobile solution for Sub-Saharan Africa

Auto24 was launched today to increase African customers’ trust in the used automobile market. A great challenge will help you have a safe, convenient, trustworthy, and fun experience purchasing or selling used vehicles.”

Xavier Duchemin, Senior Vice President of the Pre-Owned Vehicles business unit at Stellantis, said : “This investment in Africar Group to create Auto24 re-enforces our plan to grow our used vehicle business activity globally in a bold, pragmatic and agile way. It will follow the same plan as Stellantis’s other used car market investments. The founders will speed up the growth of their business by building on Stellantis while keeping the creativity, energy, and flexibility typical of startups.

Stellantis is the third Original Equipment Manufacturer (OEM) to seek to become the top automotive group in the Middle East and Africa region by 2030, with sales of over one million new vehicles annually. 

Stellantis has close to 124 points of sales and service locations across Sub-Saharan Africa, making it the company that provides the most comprehensive network coverage in the automobile business.

Today, Stellantis Middle East & Africa’s Chief Operating Officer, Mr. Samir CHERFAN, said, “This collaboration with Africar Group, through its subsidiary Auto24, will allow us to expand our mobility solutions to meet more customer needs in Africa.”

[1] Taken from an OICA report:

About Africar Group

Africar Group Pty Ltd is an Australian company that owns, operates, and is expanding what is currently Africa’s largest network of automotive marketplaces. It is available in more than 45 countries and covers markets with a combined population of more than one billion people. For the past five years, it has assisted millions of buyers and sellers of pre-owned vehicles in conducting transactions in a safer and simpler manner.

Emerging Classifieds Ventures (, a company that builds and runs marketplaces in emerging markets, started Africar Group. To find out more, go to

About Stellantis

Stellantis N.V. (NYSE: STLA; MTA: STLA; Euronext Paris: STLA) is a global leader in the automotive industry and a provider of mobility solutions. Its renowned and iconic brands, including Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move, and Leasys, represent the enthusiasm of their visionary founders and today’s customers in their creative products and services.

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To find out more, contact.

Marc BOCQUÉ who is in charge of communication and public relations for the Stellantis Pre-Owned Vehicles Division. He can be reached at [email protected].

+33 6 80 21 87 03

Abdelhakim Semmami, who works for Stellantis as Corporate Communication Manager for Morocco and Sub-Sahara,

[email protected]

+ 21 26 33 20 03 33

Deborah Koutouan, who is in charge of marketing and communication at Auto24.

[email protected]

[email protected]



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