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ThriveAgric Marketplace Launches, Aims for 1,000,000 Smallholder Farmers


The ThriveAgric Marketplace is the first of several projects launched by ThriveAgric, an agricultural firm rapidly expanding due to its focus on technology.

Under its new “Farmer Obsession” strategy, the company wants to ensure that smallholder farmers are happy and healthy. The goal is to encourage commercial farming over subsistence farming, improving food security.

In addition to the outgrower program, the company’s marketplace gives farmers access to high-quality, low-cost farming inputs and tools like seeds, fertilizer, crop protection products, grains, and water pumps.

This year alone, the ThriveAgric Marketplace in Nigeria, which has more than 500 warehouses in 20 states, has been brought together and  distributed more than one hundred thousand metric tons of soybeans, paddy rice, maize, sorghum, millet, and wheat to the Nigeria Commodity Exchange (NCX), Flour Mills of Nigeria, Gerawa Rice Mills Ltd., Amo Byng Nig. Ltd., Leboil Ltd., Salco Ltd., ASM Nig. Ltd., Falke Oil, and other firms.

Additionally, the corporation has worked with the Flour Milling Association of Nigeria (FMAN) to facilitate import substitutes. This will be accomplished with the support of 10,000 wheat growers during the 2021 dry season.

Chief Executive Officer of ThriveAgric, Uka Eje, expressed the company’s ambition to revolutionize African agricultural infrastructures while commenting on the initiative and new strategy that was recently implemented. 

According to what he had to say, “In recent times, scientists suggest that agricultural productivity in Sub-Saharan Africa remains lower than it is in the rest of the world due to issues such as restrictive legislation, climate, soil quality, illness, and a reliance on subsistence farming.”

Over 350,000 smallholder farmers in Nigeria have been empowered by ThriveAgric’s proprietary technology, an Agricultural Operating System (AOS), to increase their yield and income by selling their products to FMCGs and food processors. 

This has been accomplished in over four years of ThriveAgric’s operations. The company has positively influenced more than 2,600 villages, produced and traded more than 800,000 MT of grains, and created more than 9000 employees. It operates more than 500 warehouses across the country of Nigeria.

According to Adetoro Akindele, Vice President of Commercial Operations for the company, “ThriveAgric has found a huge gap in our agriculture sector and has started to provide necessary and quick solutions for Nigerians and Africa as a whole. This is especially important because the continent’s food cost is rising quickly.

To put these answers into action, we will keep looking for ways to grow vertically and horizontally inside our organization to accomplish the goals we have set for it and achieve growth.

 Our goal is to build an Africa that can feed itself and the rest of the world. With the right help and money, this goal is well within reach. There is so much to offer in the agriculture industry.”



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