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Jumia expands platform to 5 cities in Nigeria

Jumia Nigeria

Jumia Nigeria has expanded its food and delivery service to 5 more cities across Nigeria. This was part of its countrywide rollout in cities that meet a tier-2 threshold which are Kano, Benin City, Abeokuta, Minna, Kaduna, and Ilorin.

Massimiliano Spalazzi, the CEO of Jumia Nigeria gave the extension of Jumia Foods to more cities as part of his plan to expand its growing popularity and the thrilling experience of online fast food services across Nigerian states.

He pointed out the importance of the food industry to Nigeria’s economy. This is coupled with the need for convenience, value for money and safety largely necessitated by the Covid-19 pandemic. In 2020, the company recorded significant service improvements in the Port Harcourt, Lagos, Ibadan, and Abuja branches resulting in improved speed of delivery, and delivery time.

Jumia launched the 2020 Nigeria Food Index report on October 15, 2020, which gave a  90.23% growth in non-oil sectors in 2019 – a significant portion of that growth could be attributed to the country’s agricultural sector. The food and grocery retail market closed off revenues of $44.9 billion – an 8.7% compound annual growth rate in the past 8 years.

Overall grocery retailing keeps expanding as consumers seek comfort and convenience when shopping for food.


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