MarketForce 360, an African field sales and distribution digitization startup announced today that it is launching a new retail business, dubbed RejaReja. RejaReja aims to be a RetailTech offering a B2B wholesale eCommerce marketplace.
The Nairobi-based startup is fixated on disrupting the retail sector across the continent by innovating around the retail sector. In the past, a ‘duka’ needed to get inventory from up to 20 different sources (wholesalers/distributors) every week and sometimes order in bulk to get better rates, even when they don’t need such large quantities. A field army (troops) will also collect ground orders from retailers and consumers at the shops and receive payment through commissions. This technology will be packaged in a manner that best suits banks, insurance companies, FMCGs, and other MFIs with proper distribution in selling consumer goods, rendering digitized financial services while capturing customer identities.
RejaReja, which is now in the public beta stage, aims to help small retailers solve such inefficiencies that they face in the supply chain while creating employment for thousands of youthful gig workers through our ecosystem.
Marketforce 360 was formed in 2018 by Tesh Mbaabu and Mesongo Sibuti, and have raised $500,000 in seed funding to date from Y Combinator, P1 Ventures, EchoVC Partners, Ventures Platform, and ViKtoria Business Angels Network.
Tesh Mbaabu shared with Tech in Africa their intention to roll out their services to more Kenyan towns in 2021, while introducing more value-added services to help them grow their revenue streams and margins through working with strategic partners.
Since the inception of its sales force automation tool, their customers dealing in goods and services across East Africa have registered a rise in their sales and distribution lifecycles, in addition to moving USD $200 million worth of goods and services while citing a 50% reduction in delivery times.