Tech in Africa
Lagos-based dating/matching app Vybe providing fun and secure dating for users. The company intends to compete for the global online dating market estimated at $12 billion.
According to Disrupt.Africa, co-founder, and CEO Adetolani Eko attributed their decision to form Vybe on the absence of a “dating or matchmaking platform” capable of addressing the “issues and peculiarities of dating in Africa.”
Eko mentioned their investment in tackling any associated insecurity challenges by leveraging AI algorithms, routine checks and their community to point out the fakes. Since its launch 15 months ago, the app has a 10,000 user base spread out in 65 countries. The app can be accessed in both French and English.
Surprisingly, the app has been self-funding thus far but is now engaging multiple African and international investors as they carry out their first round. Despite the successful organic growth experienced, the app will use some of that funding for marketing.
According to a recent Stanford University study, 40% of couples in the 20th century met their matches online. The figure will rise in Africa as internet connectivity widens.
Online dating is not a given for the African continent, as there are obvious cultural biases, religious misgivings, and societal skepticism over trusting digital platforms.
The beta version of the Vybe app which matches people based on age, location, tribe, and religion, was launched in 2019 by Moronke Anifowose (COO), Adetolani Eko (CEO), and Osagie Omonzokpia (CTO).
