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SA safetech startup AURA raises a $4M Series A round

AURA is now exploring expanding to other international markets fueled by the new investment


Security and medical response platform AURA has raised $4 million in a Series A from MultiChoice Group (MCG), Buffet Investments, and KLT Holdings.

AURA uses GPS tracking, artificial intelligence, and machine learning in its digital platform that connects users to the nearest emergency responders. Platform users can activate a panic button that summons private armed and medical responses.

Based in Johannesburg, AURA now operates in Kenya, South Africa, and the United Kingdom, connecting over 170 private security companies and their medical response units. The digital platform connects users – both corporates and individuals – with a mobile app that has a panic button. In emergency situations, users that activate the panic button are linked to the available private security or medical response team via GPS technology.

The new technology is currently being used by leading industry players such as Outsurance, Namola, Uber, and Tracker, with over 400,000 active users. AURA is now exploring expanding to other international markets fueled by the new investment.

In part of a Media statement, Ryan Green, AURA’s co-founder revealed that AURA has slightly over 50 staff members and will likely double in size over the next 12 months. The company’s ambitions stretch way beyond rapid emergency assistance that relies on artificial intelligence and machine learning to achieve better response times.

Source: Business Insider


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