AURA, the Johannesburg-based security & medical response startup will expand into the Kenyan market in a move led by Hilary Itela, its new GM. Aura had previously partnered with KK Security that’s owned by GardaWorld to offer emergency medical response services across Mombasa and Nairobi. AURA is a tech platform that allows any user to access the closest vetted medical response and private security units within their location.
Hilary Itela, expressed excitement in the recent developments by Aura joining the East Africa market. Kenya offers a strong but fragmented private security and emergency medical services industry. These are the ideal conditions to create efficient and effective response networks.
He also pointed out that Kenya shares similar problems to South Africa from crime, road safety, home invasion, carjackings, burglaries, street crime, you name it. The high uptick in smartphones provides users with affordable and accessible on-demand security.
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