TechInAfrica – Facebook has launched a program called Boost with Facebook as part of its effort to support SMEs in Kenya. The program will equip and train them with digital tools and technologies in order to grow their businesses.
Together with Wylde International, Facebook seeks to train around 3,000 SMEs in four locations in Kenya, including Nairobi, Kisumu, Nakuru, and Mombasa. The program expects to help them raise awareness of their businesses as well as connect with new customers.
Any SMEs can join the program and it is free. The first day of the program will take place on September 23, 2019, in Nairobi. There’ll be 4 – 5 hours of workshops available.
“Entrepreneurship plays an integral role in driving Kenya’s economy and providing economic opportunities for Kenyans,” said Mercy Ndegwa, Facebook’s Head of Public Policy, East Africa at the launch of the program.
Ndegwa added, “Globally, we have more than 1.6 billion people connected to small or medium-sized businesses on Facebook. We are excited to be launching Boost with Facebook in Kenya, enabling local businesses to use social media platforms like Facebook, WhatsApp, and Instagram to unlock new business opportunities, and compete at a Pan-African and global level.”
Boost with Facebook training program will specifically provide learning and skills development for participants, encouraging them to cater to a digital economy. Furthermore, it will provide an interactive, audience-curated website that organizes many services, resources, and training to SMEs, job seekers, and community leaders.
Speaking on the partnership with Facebook, Wylde International’s Managing Director, Joram Mwinamo said, “At Wylde International, we are committed to providing dynamic and transformational programs for small and medium-sized businesses.
Mwinamo added, “We are excited to partner with Facebook and offer training that will focus on up-scaling SMEs by enhancing their digital skills. Facebook wants to help businesses grow locally and globally and is committed to helping drive economic impact across Africa.”