Jumia is undoubtedly Africa’s most valuable online delivery company. The e-commerce giant introduced a cash-on-delivery option for customers in the Central and Western regions in an effort to expands its services nationally while helping shoppers save money.
The company has 20 pick-up stations operational throughout Kumasi and Accra. 7 new stations are to open at its Central region and 6 in the Western regions. The move will help customers order and save money at low costs. There are advanced preparations to expand further to Ho, Koforidua, Tamale, and Aflao. This helps customers receive their orders much quicker than previously intended.
The company has been supporting consumers with fairly priced bundles that help them acquire basic necessities during the pandemic. More consumers are opting for Jumia to go about their basic needs. 25% of these customers are from remote and rural areas.
Statements on Ghana Web by Diana Owusu-Kyereko, the CEO of Jumia Ghana say, “Consumers in the Western and Central Regions can now choose the cash on delivery payment mode, JumiaPay or debit card. We are committed to give the best of e-commerce to our consumers, even more now with COVID-19 context which is impacting their purchasing power.”
Jumia keeps perfecting its business model after recently exiting the Tanzania and Cameroon markets. Increased investment only indicates their confidence in the Ghanian market.
More on the Jumia Ghana developments at Ghana Web and